
Welcome to Liquori Fit Training.
Private personal training in Pittsford, NY. New gym at 3800 Monroe Ave, opening November 2. New clients get 20% off training packages through the end of the year.
Coaching privately since 2015 · All 46 Adirondack High Peaks
20% offtraining packages for new clients through the end of the year.
Liquori Fit Training opens at 3800 Monroe Ave on November 2. Start now and your first package is 20% off.
Through December 31
- 2015
- Coaching privately in Rochester since
- 1:1
- Every session programmed for one person
- 46
- Adirondack High Peaks summited by your coach
- 5
- Annual Mountain Club group hikes
Choose the type of coaching that fits your goals
Everyone in the building trains with a coach. Pick the format that fits your life.

Small group training
The flagship. Three or four people, each on their own program, with a coach watching every rep. The energy of a group, the attention of a coach, the best per-person rate.
Small group training
Private coaching with Matt
One-on-one, every session adapted in real time, nutrition woven in. For people who want the most attention and the fastest, safest progress.
Private coaching
Partner trainers
Independent coaches who train their own clients in the LiquoriFit gym and commit to the LiquoriFit Standard. A lower price point, the same care.
Meet the partner trainersTen-plus years of coaching, and still a student of it.
Matt Liquori started Liquori Fit Training in March 2015 after figuring out in college that training and nutrition were the levers that changed how he felt, then sharing that with family and friends until it became a calling. He has competed in bodybuilding, strength sports and endurance events from 5Ks to ultramarathons, and he still trains every day.
He has also summited all 46 Adirondack High Peaks and leads the LiquoriFit Mountain Club group hike every summer. That is where the training gets used.

People who were where you are
6 months ago I set out to achieve two goals when I turned 50. 1. I wanted to climb a high peak 2. I wanted to run a 5k. Matt was the first person that came to mind. Matt has encouraged, empowered and mentored me to completing each goal this summer. I appreciated his pace in getting me started and reading my anxiety. He is kind, caring and compassionate. His love for fitness comes through in his training. I can honestly say, I wouldn' have been able to do it with out him! Xo
For the past 7 years I have been a client of Matt’s and have never met anyone as knowledgeable as him when it comes to nutrition and training. He’s understood health issues and limitations and has made training pain free. It’s been the most challenging, fun, positive, motivating, and most empowering journey.

Last year I had to get hip surgery in December which set me back physically and mentally but Matt never stopped supporting me before and after during the recovery process. We slowly got going again. With a macro plan, intermittent fast, consistent workouts and getting back to running I started making great progress every week. I lost 30 lbs in 3 months and another 5 in the next two months to get back to my high school weight, at age 33, 185, with a lot more muscle than I’ve ever had before. Im constantly hitting running PRs and am in the best shape of my life. Matt has helped me reach my athletic goals and I now know I have more to find. This is the start of me feeling myself, let’s get after it Matt! This is my intro to success!
From first conversation to first summit
No pressure, no sales pitch. Just a plan.
- 01
Free consultation
A relaxed sit-down at the gym. Where you are, where you want to be, what has gotten in the way before.
- 02
Assessment
Movement, strength, history, schedule. Your program is written for the person in the room, not a template.
- 03
Coached sessions
Every workout adjusted in real time. Nutrition habits worked on alongside the training.
- 04
Check-ins and milestones
Progress tracked, goals reset, and a summit, a race or a season to point at.
Train inside. Prove it on a High Peak.
Every summer the LiquoriFit Mountain Club climbs an Adirondack High Peak as a group: Cascade and Porter, Giant and Rocky Peak, Whiteface and Esther, Mount Marcy, Wright Peak. Training leading up to the hike, help with lodging and packing, a Mountain Club shirt and a guided day on the mountain are all included.

Questions people ask before they call
What happens at a LiquoriFit consultation?
A LiquoriFit consultation is a free, no-pressure sit-down at the gym in Pittsford, NY. Matt asks where you are now, where you want to be, and what has gotten in the way before. You will see the space, meet your coach, and leave with a clear first step. It takes about 30 minutes.
Do I need to be in shape before I start personal training?
No. Most LiquoriFit clients start after a long break, an injury, a surgery, or a big life change. Every program is written for the person in front of us and adjusted in real time during each session, so the first workout meets you exactly where you are.
How much does private personal training cost at LiquoriFit?
Private one-on-one coaching with Matt is LiquoriFit's flagship service and is priced per session, with packages that lower the per-session rate. Semi-private sessions and partner trainer sessions cost less. Ask for current pricing at your free consultation; there are no contracts and no membership fees.
What should I bring to my first session?
Bring comfortable training clothes, athletic shoes and water. LiquoriFit provides everything else. If you have a recent injury or a note from a doctor or physical therapist, bring that too so the program can account for it.
What is the cancellation policy?
Cancelling within 24 hours of a session results in a full charge for that session. Sessions are 60 minutes and are sold in 5 and 10 packs; 10-packs expire six months after purchase.
Book a free consultation
Tell us a little about what you are after. Matt reads every message and replies personally.
- (585) 402-4037call or text
- liquorifit@gmail.com
- Replies within one business day
Your first visit is a free consultation: a relaxed sit-down at the gym to talk about where you are, where you want to be, and how we can help you get there.
