A date on the calendar and a plan to meet it.
Bodybuilding, powerlifting, a first 5K, a marathon, an ultra, a High Peak, the whole Appalachian Trail. With over a decade of competing himself and coaching clients through their own events, Matt builds the plan backwards from your date, then checks in until you cross the line.

Whatever the goal, with a good plan and guidance along the way, you can do it
Running
5K to marathon to ultra. Matt has raced all of them.
Strength sports
Powerlifting meets and strength competitions, peaked on the right day.
Bodybuilding
Prep, posing practice and nutrition from someone who has stood on stage.
Hiking and trekking
High Peaks, multi-day trips, and one client coached to hike the entire Appalachian Trail.
Goals with a finish line
6 months ago I set out to achieve two goals when I turned 50. 1. I wanted to climb a high peak 2. I wanted to run a 5k. Matt was the first person that came to mind. Matt has encouraged, empowered and mentored me to completing each goal this summer. I appreciated his pace in getting me started and reading my anxiety. He is kind, caring and compassionate. His love for fitness comes through in his training. I can honestly say, I wouldn' have been able to do it with out him! Xo
For the past 7 years I have been a client of Matt’s and have never met anyone as knowledgeable as him when it comes to nutrition and training. He’s understood health issues and limitations and has made training pain free. It’s been the most challenging, fun, positive, motivating, and most empowering journey.

Last year I had to get hip surgery in December which set me back physically and mentally but Matt never stopped supporting me before and after during the recovery process. We slowly got going again. With a macro plan, intermittent fast, consistent workouts and getting back to running I started making great progress every week. I lost 30 lbs in 3 months and another 5 in the next two months to get back to my high school weight, at age 33, 185, with a lot more muscle than I’ve ever had before. Im constantly hitting running PRs and am in the best shape of my life. Matt has helped me reach my athletic goals and I now know I have more to find. This is the start of me feeling myself, let’s get after it Matt! This is my intro to success!
Frequently asked questions
Can you train me for a race, a competition or a big hike?
Yes. Matt has coached clients through 5Ks, marathons, bodybuilding shows, powerlifting meets, Adirondack High Peaks and a complete Appalachian Trail thru-hike. Event coaching includes a plan built backwards from your date, check-ins and race-week guidance.
Tell us about your event
Tell us a little about what you are after. Matt reads every message and replies personally.
- (585) 402-4037call or text
- liquorifit@gmail.com
- Replies within one business day
Your first visit is a free consultation: a relaxed sit-down at the gym to talk about where you are, where you want to be, and how we can help you get there.
